Shine or Go Crazy: Why So Quiet?

In exactly 7 days (possibly 6 by the time I post this) the new kdrama "Shine or Go Crazy" will be airing.  I am guessing that many of you are confused as to what I am talking about since the PR for this drama has been so silent that I sometimes wonder what they are thinking over there at MBC.  

Kim Ji Hoon and Oh Yeon Seo's sexy pictoral in Singles May 2014

It looks like using a photo shoot to show the chemistry of an OTP (One True Pairing) is starting to catch on.  Just like the cast of A Secret Love Affair, the two leads from Jang Bori Is Here! are also getting close and personal.  Is it just me or does Kim Hi Hoon look slightly different then he did a year ago in Flower Boy Next Door?  Still sexy, just different.